Feminism’s fourth wave: a research agenda for marketing and consumer research

Abstract

Three waves of feminism each reveal a very different relationship with marketing. This commentary considers these relationships in the light of what is now frequently being hailed as the fourth wave, a resurgence of feminism that is driven by younger women who harness the power of the Internet and social media to challenge gender inequity. The commentary looks at what distinguishes the fourth wave from its predecessors and highlights key areas in marketing and consumer research where feminist perspectives are sorely required.     

Generative Mechanisms of the Adoption of Logistics Innovation: The Case of On‐site Shops in Construction Supply Chains

Empirical studies of logistics innovations have focused on the innovation process, bypassing much the innovative artifact or solution design itself. Focusing on the artifact and solution design in a case study, we contribute to the emerging theory of logistics innovations through articulating the generative mechanisms of the adoption of logistics innovation, that is, the mechanisms through which the design of the solution enables its adoption. We study On‐site Shop, a rare example from the construction industry of a logistics innovation that has successfully migrated from a limited number of pilots to common practice. The case study is based on insights from participation in the design of the solution, and on 55 interviews conducted in a relationship triad consisting of three groups: (1) construction site users, (2) the solution designers, and (3) the suppliers. We propose that standard and efficient solution set‐up is the key enabler of logistics innovation's adoption at temporary construction sites. Communication and operating rules facilitate adoption in the triad, whereas internal and external integration further advance adoption by creating links between the innovative logistics solution and other activities. Finally, trilateral collaboration and congruent technological frames in the relationship triad sustain adoption over time.     

Outsourcing Canadian Armed Forces logistics in a foreign theatre

Successful outsourcing of military logistics depends much on cooperation and efficiency, and this article provides an in‐depth analysis of challenges this may pose using collaborative competence theory. Using an exploratory approach, this paper is based on a review of the existing literature and on the experience of the Canadian Armed Forces in a foreign theatre. Specifically, the information collected comes from on‐site observation during the UN mission in Bosnia, semistructured interviews, and archives. Our analysis shows that outsourcing military logistics activities in a foreign theatre should be seen as building and managing a “temporary network.” In order to overcome challenges in such a situation, the Armed Forces must specifically act on the adaptability of all individuals in the theatre. The approach should be based on “collaborative competence.” Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Economies of Product Diversity in Collaborative Logistics

Collaborative logistics, also known as shipper collaboration, is a method of reducing the freight logistics cost of firms that produce and/or distribute tangible goods (shippers), which seeks to improve capacity utilizations of trucks. This study looks at this shipper collaboration problem in the U.S. truckload (TL) industry and proposes a new approach. Unlike other studies, which focused on reducing TL costs by utilizing economies of density, we present an approach that utilizes specific TL economies gained by mixing multiple products with different weight‐to‐volume ratios, which we call economies of product diversity. Using theoretical and empirical evidence, we show that the performance of shipper collaboration can be enhanced notably using this concept, economies of product diversity, which is currently overlooked in the literature.     

Effective and equitable supply of gasoline to impacted areas in the aftermath of a natural disaster

The focus of this research is on supplying gasoline after a natural disaster. There are two aspects for this work: determination of which gas stations should be provided with generators (among those that do not have electric power) and determination of a delivery scheme that accounts for increased demand due to lack of public transportation and considerations such as equity. We develop a mixed integer program for this situation. Two case studies based on Hurricane Sandy in New Jersey are developed and solved in CPLEX. As expected, increasing equity increases cost and also tends to place generators to stations with large initial inventories. It is further observed that CPLEX can solve the largest instances of the problem for a 5% tolerance gap, indicating that the model is efficient.     

物流因素对香蕉品质安全的影响研究

当前水果市场供应体系存在着运输物流成本高、流通环节复杂等问题,消费者无法得到高质量、新鲜的水果。文章以物流因素对香蕉品质安全的影响为例,利用主成分分析法对包装、运输、贮藏等因素进行研究发现:香蕉的安全包装时间为0~3d,运输最佳时间为0~2d,贮藏保质期为35d。并根据试验结果提出了包装、保鲜、运输及贮藏方面的物流模式优化建议,以期为行业相关部门制定标准提供参考。     

Inked: historic African-American beach site as collective memory and group ‘Third Place’ sociability on Martha’s Vineyard

Using data gained from ethnographic research and interviews, this article examines ‘third place’ sociability in the social interactions of the Polar Bears of Martha’s Vineyard, a group of predominantly but not exclusively middle-aged and senior African-American men and women who swim, exercise and socialise together each morning at ‘the Inkwell’ beach. Using Georg Simmel’s concept of sociability and Ray Oldenburg’s third-place theoretical framework, this study explores the key role of the Monday communal breakfast and the function of conversation in establishing bonds between individuals. It further investigates the promotion of strong feelings of social connectedness, belonging, social support, social capital gains and community among its group members. The ongoing sociability and informal rules of the Polar Bears of Martha’s Vineyard has enabled it to become a model group demonstration of third-place community building. The importance of race, class and place is socio-historically investigated within the broader social context of the popular racialised section of the beach, ‘the Inkwell’, of African-American community life, and within the sub-community milieu of group social interaction.     

对国有企业党组织参与企业重大决策的认识和思考

随着以现代企业制度建设为主要途径的国企改革不断深入,国有企业党建工作的任务、环境、工作对象、党组织和党员自身都发生了深刻变化。本文就党组织参与国有企业重大决策问题展开论述,以进一步强调党组织在企业中的政治核心作用,为提升国企党建科学化水平奠定理论基础。     

徐州物流业发展现状及对策分析

本文结合现代物流特点,对徐州目前物流业发展状况进行分析,并提出具体解决措施,这些措施为徐州物流业的发展提供很好的借鉴意义。     

高校研究生党员的先进性和纯洁性教育研究

保持党的先进性和纯洁性,是我党建设的内在要求,是马克思主义政党的本质属性。高校研究生党员保持党的先进性和纯洁性对党和国家事业的发展具有深远的意义,是历史发展的要求,是时代发展的要求。文章首先界定了研究生党员先进性和纯洁性的基本内容;其次,对高校研究生党员先进性和纯洁性教育研究的现状以及存在的问题进行了分析;最后,针对高校研究生党员先进性和纯洁性教育中存在的问题提出有效的建议和措施。